COMMON HOUSE
[ PROJECT/COMMON HOUSE ]PROJECT DETAILS
[ CILENT ][ YEAR ]Common House
2026
[ SERVICES ]Creative Direction
Art Direction
Brand Identity
Visual Systems
Social Design
PROJECT DETAILS
Common House had a strong visual identity and a growing library of content, their own work alongside collaborative posts from the brands and creatives they work with. The challenge was finding a way for all of it to coexist on their platforms without disrupting the look they'd built. Tagged posts, reposts, and curated content needed to sit alongside their own without crowding it or pulling focus.
To address this, we developed a multi-grid system built around their existing aesthetic, introducing structured layout principles that give every piece of content room to breathe, while allowing distinguished visual treatments across different content series.
CREATIVE STRATEGY
The intention was to subtly elevate their own content within the feed, while maintaining a symbiotic relationship with the creative energy that comes through tagged posts and collaborative work. Rather than enforcing a rigid template, the system creates a visual logic that's consistent enough to hold the feed together, and open enough to accommodate content they didn't create.
The system was also built to scale. Grid structures and layout principles extend across every format, static posts, video, reels, stories, and long form, so the identity holds regardless of what the content is or where it lives. The brand stays recognisable while leaving room for its creative output to stay authentic and dynamic.
