The task was to develop a series of graphics for Noobiie’s upcoming seasonal collection, creating a visual direction that felt current while remaining rooted in the brand’s identity. With a strong influence drawn from New York streetwear and culture, I approached the work through a more minimal design lens, balancing familiarity with restraint. Alongside this, I looked deeper into the brand’s foundations, researching the owner’s New Zealand heritage and the local context surrounding Noobiie’s Newtown boutique. These references informed the development of the monogram logo, which became central to the collection. By studying established New York iconography and reworking its structural design principles, I was able to introduce subtle cultural and typographic details while staying true to Noobiie’s visual language and core design elements.